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Google Adsense
Innovation is at the heart of everything Google does. With their successful pay per click advertising program for publishers, Google Adsense, there is a...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
SEO
Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel...
PPC Underscored
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
PPC Underscored
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Strategies
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
PPC Tips
Geotargeting has evolved significantly over the past decade, becoming a crucial tool in digital marketing to help businesses target their ideal audiences and increase...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
Google Analytics 4 (GA4) represents a significant evolution in the world of digital analytics, offering a more comprehensive and flexible framework compared to its...
Google Adsense
There are hundreds, if not thousands, of articles online that go into the detail as to how a user of Google Adsense can increase...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Currys, who had a good search advert but...
PPC Tips
It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is...
SEO
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your...
