SEO
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your...
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Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel...
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your...
Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a...
PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are...
Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There...