Blogging
Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results....
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results....
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert...
Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally...
When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many...
For Adsense, in recent years, there has been a migration from using the cost per click (CPC) and click through rate (CTR) to revenue...