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The internet is a constantly evolving place – in the time that I have been online (from 2010 onwards), there has been several Google...
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In case you missed it, Google’s latest major updates were announced on 20 May. Among the many changes were: The Intelligent Search Box –...

A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns: “The structure looks great!… for 2024. Unfortunately, this...

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

The internet is a constantly evolving place – in the time that I have been online (from 2010 onwards), there has been several Google...
Since you have to run a business successfully, PPC management can keep you busy all the time. PPC campaign is not about working hard,...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed...


Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make...


For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is...