
PPC Tips
For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high...
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In case you missed it, Google’s latest major updates were announced on 20 May. Among the many changes were: The Intelligent Search Box –...

A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns: “The structure looks great!… for 2024. Unfortunately, this...

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...

For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high...


You might remember hearing the term “ecosystem” from your high school biology class, but the word has relevance outside the classroom, as well. An...
Have you been in the line of e-commerce business for quite a long number of years but still unable to face the challenges of...
There is a continuous change in how people search and what they exactly want from a website. To perfectly match their expectations with the...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of...