SEO
There is a constant debate as to if SEO is better than PPC and vice versa. Ultimately, the answer will always be ‘it depends’...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
There is a constant debate as to if SEO is better than PPC and vice versa. Ultimately, the answer will always be ‘it depends’...
Google Analytics is a brilliant tool for every website owner to user and take advantage of. It is free and provides plentiful of meaningful...
The Last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sound in the City, which was a prime...
There are millions of advertisers that use PPC for, most likely, a million different reasons, making it oneof, if not the, most used form...
Running a PPC campaign financially efficiently is extremely important to hitting an ROI figure you may set yourself. When used properly, PPC can prove...