PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Spotify, who had made a PPC campaign for...
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Creating effective PPC campaigns for SaaS businesses presents unique challenges, even for experienced marketers. One of the key hurdles is the long sales cycle,...
Cross-channel attribution isn’t about following every click; it’s about asking the right questions. What’s truly driving growth? Which touchpoints matter and which ones don’t?...
AI is transforming the world of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is projected to generate $200 billion in marketing value by...
In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Spotify, who had made a PPC campaign for...
Creating great content is one of the most important objectives of the marketing world, however, just because a piece of content is great,...
The search engine optimization (SEO) of a website is crucial to the traffic the website brings in from organic sources, such as Google. 2018...
It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to...
Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand...