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Google Adwords
Yes, you read the title right! But in order to do this, your PPC campaign audit needs to focus on the most important metrics...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Strategies
For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
PPC News
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
PPC Strategies
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
General
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
The Silent Revolution in Local Search Trends Local search habits are evolving faster than ever. Features like voice search and hyperlocal targeting have redefined...
Google Adwords
Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any...
SEO
Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Jetpack, who had a search advert with a...
Display Ads
Ezoic is a great alternative to those already running PPC. As made clear in numerous articles on PPC.org, most people will see revenue increase,...
