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A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase...
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Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel...
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase...
Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for...
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names –...
For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything...