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A major element to every website is the domain name that points to the servers of the website. A good domain name for a...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
A major element to every website is the domain name that points to the servers of the website. A good domain name for a...
A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase...
Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for...
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names –...