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With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results....
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results....
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of...
Your landing page is the front door of your store; the main thing that customers will use to decide whether or not to continue...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking...
When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is...