Pay per click is one of the best ways to advertise online as a small or large business. Yes, there are many websites online that have 
abbreviated PPC. We all know it’s pay per click. However, no-one has abbreviated p.a.y. p.e.r. c.l.i.c.k. Although it will just be my opinion to the abbreviated version of pay per click, it will provide useful information you might want to know when creating or carrying on your PPC campaign.Â
P rofitability – PPC is a great way to make money if you can get the conversions from having a good landing page.
A rguably the best – PPC can be seen the best way to make money online. Although, there are alternatives.
Y oung – You may not know it, but PPC is still a relatively young advertising network compared to older ones.
P ersistent – To become a successful PPC advertiser, you need to stay determined and on task. Changing you strategy too often will affect your campaign’s results dramtically.
E volving – Like with many markets, PPC is constantly evolving in many different ways just like blogging is. I found that blogging is affect at Christmas just like PPC is. See external factors that affect PPC campaigns.
R esults – You are not guaranteed successful results from PPC. However, by following some tips displayed on ppc.org, you will be on your way to gaining a high conversion rate. There is so much customization and knowledge and advertiser can gain from either learning from his mistakes or reading articles like this.
C ontrol – PPC is one of few ways of advertising online which gives the advertiser the most amount of control. It is important to always remember that you are in control when using PPC 99% of the time. If you don’t feel this dominating control, stop and ask yourself why you haven’t got the control you deserve.
L anding pages – Landing pages are what gets you the conversion or not. For this reason, you should know the difference between landing pages and what landing page are best suited to your audience and campaign.
‘I am right’ – A mistake many new advertisers make when starting up to PPC is that they think they are perfect, there campaign is perfect and will not make any mistakes. Being biased is not healthy, especially in PPC. The objective is to be objective as possible.
C onsistency – PPC is an advertisement where consistency is key to success. Once you have cracked and understand PPC, you can keep the high level conversion rate of your PPC campaign going.
K ick the competition! – I admit, it’s difficult finding a word beginning with ‘K’. Yet, I haven’t mentioned competition at all up until this point. The competition is becoming more heated as time goes by with thousands if not millions of advertisers joining programs such as AdWords every day. This unfortunately may make you budget for a higher CPC to gain the crucial ad space on websites.
