Voice search is rapidly becoming more popular, with the use of virtual assistants like Siri, Alexa, and Google Assistant on the rise.
aklionka/Shutterstock
As a result, it’s important for businesses to optimize their pay-per-click (PPC) campaigns for voice search.
There will surely be more people using the voice search feature in 2023, and that’s why we have created this post. In this blog post, we’ll go over the steps you can take to ensure that your PPC campaigns are optimized for voice search and reach the right audience.
1.  Identify the keywords and phrases used in voice searches
Voice searches tend to be longer and more conversational than typed searches. To identify the keywords and phrases used in voice searches, you can use tools like Google’s Keyword Planner or Answer the Public. You can also look at your own website’s search logs to see what phrases people are using to find your site.
2.  Use long-tail keywords in your ad campaigns
Long-tail keywords are longer, more specific phrases that are less competitive and more targeted. They are more likely to be used in voice searches, as people tend to speak in full sentences rather than just a few keywords. By using long-tail keywords in your ad campaigns, you can increase the chances that your ads will be shown for voice searches.
3.  Optimize your ad copy for voice search
In addition to using long-tail keywords in your ad copy, there are a few other ways you can optimize your ads for voice search:
- Use natural language and avoid jargon or technical terms.
- Use trigger words like “near me” or “how to” that are commonly used in voice searches.
- Use questions in your ad headlines, as people often use voice search to ask questions.
4.  Make sure your website is mobile-friendly
Many voice searches are done on mobile devices, so it’s important to make sure your website is mobile-friendly. This means having a responsive design that adjusts to different screen sizes and having fast loading times. By making your website mobile-friendly, you’ll improve the user experience for voice searchers and increase the chances that they’ll visit and convert on your site.
5.  Include structured data on your website
Structured data is code that you can add to your website to help search engines understand the content on your page. By including structured data on your website, you can make it easier for voice assistants to understand and provide information about your business. There are several types of structured data you can use, such as schema.org or JSON-LD, and you can use tools like Google’s Structured Data Markup Helper to help you implement it.
Conclusion
Optimizing your PPC campaigns for voice search is an important step in reaching the right audience and increasing conversions.
By identifying the keywords and phrases used in voice searches, using long-tail keywords in your ad campaigns, optimizing your ad copy, making sure your website is mobile-friendly, and including structured data, you can ensure that your campaigns are set up for success in the world of voice search.
