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Influencer outreach strategy can be viewed either as a kind of business promotion or as a form of collaboration. In essence, it is both....
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PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from YorkTest, who had an example of a PPC campaign...
General
When you Google ‘best traffic sources for a website’ you will generally see tens and tens of articles all saying the same thing: search...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the...
Display Ads
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
