General
Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some...
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PPC – About PPC – Pay Per Click Management | ppc.org
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Google Adwords
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space....
Social Media
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good...
PPC Tips
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable...
