General
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...
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PPC – About PPC – Pay Per Click Management | ppc.org
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Landing Page Optimization
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Netflix who had created an excellent campaign that stood out for its...
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Google Adsense
Web owners who use pay per click programs such as Google Adsense to generate revenue may be under-achieving if they have not optimised the...
General
A problem I find with new advertisers entering into online marketing is that they immediately choose PPC over any other competitor. Before you commit...
