SEO
Some industry experts including smart insights – digital marketing strategist Dave chaffey would argue you shouldn’t move every page on your site without fundamental...
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PPC – About PPC – Pay Per Click Management | ppc.org
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PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series looked at gear4music, who had a relatively good search advert...
Landing Page Optimization
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...
PPC Tips
It pains me when I have to make articles that highlight the common mistakes advertisers make in Google AdWords because it is clear advertisers...
Facebook Ads
While Google is still considered the king of PPC advertising, Facebook isn’t far behind. The popular social networking site has developed an incredibly advanced...
