General
Click fraud is unfortunately something that will affect every advertiser and publisher of pay per click advertising. The problem with click fraud, though, is...
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PPC – About PPC – Pay Per Click Management | ppc.org
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PPC Tips
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC...
General
I will repeatedly stress that the landing page in a pay per click advertising campaign is one of, if not the, most important aspect...
PPC News
To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has...
PPC Tips
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Euro Car Parts, who did not have the best of...
