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Several new Google Analytics 4 (GA4) enhancements, including a redesigned homepage interface, real-time behavioral modeling insights, and custom channel grouping, have just been released...
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PPC Tips
Black Friday has grown in importance in the pre-Christmas eCommerce business calendar during the past few years. Black Friday this year, which comes on...
Google Adwords
To actually get a leg up on your competitors in Google Ads without raising bids requires a holistic approach. It’s about first understanding how...
Google Adwords
For years, there has been debate about how much a company should spend on Google Ads campaigns. Paid marketers claim that their channel should...
PPC Tips
Not many blogs or small businesses have the resources to fund extensive sponsored marketing initiatives. 47% of owners of small enterprises manage their marketing...
