PPC News
Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In...
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Social Media
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very...
SEO
Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around...
Landing Page Optimization
As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element...
