SEO
Search engine optimisation is constantly changing every year. Mainly, this is due to the large algorhtym updates Google implements which basically tell the world...
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PPC – About PPC – Pay Per Click Management | ppc.org
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General
Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending...
PPC News
There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this...
PPC Tips
If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Elfster, who was targeting users wanting to buy...
