General
Over the past few weeks, there has been big news surrounding the search engine giant, Google, around fair competition. The European Union have deemed...
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PPC – About PPC – Pay Per Click Management | ppc.org
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PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar...
General
If you look at the history of advertising ever since it started, it is 1) incredible how far we have come and 2) how...
Display Ads
For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to...
PPC Tips
One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example...
