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A recent addition that has come to light with Google’s search engine is the addition of what is being called ‘zero result searches’. This...
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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vimeo, who had the only paid search advert...
SEO
Most of the websites on the internet gain traffic from search engines, developing good search engine optimization (SEO) to do so. Be this as...
PPC Tips
It is vitally important to track the conversion rate of all your PPC campaigns, considering that the conversion rate is the primary reason for...
Social Media
With digital marketing being the revelation of the century, it is no more news that businesses are becoming more and more inclined to the...
