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Insider's Guide to Facebook Advertising – Country Targeting

When advertising on Facebook Ads, it’s always important to expand out to other countries. While most internet marketers are focused on US based campaigns and advertising, there is a whole world out there waiting for your business, and they may also be offering much higher return on investments.
In the infographic below you will see a comparison chart of the audience reach and costs of each country that is targetable through Facebook Ads. The best way to immediately look at the chart, is to see which of the neighboring countries are around the US. If you aren’t currently opening your ad campaigns to any of these countries, you are truly missing out on a ton of volume and additional revenue potential.
If you currently have any ad campaigns that can accept traffic outside of the US, be sure to play around with different ad copies, translate into different languages and compare you overall click costs, conversions and return on investment. You might just be missing out on a goldmine!

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