Learn To Tweet
Every webmaster knows that it’s hard to fit all the necessary information within few words limit of PPC ad count. For writing effective ads that can generate more leads, you should practice this first on other platforms such a twitter that only allows 140 charters to tweet. By writing effective tweet again and again about your product, service or special offers, you will get enough practice to write effective ads for an effective PPC campaign.
Only with practice, you will be able to understand what can – and what can’t – be said in a PPC ad because of the word count restrictions. Make sure that you’re doing this daily and keeping up with it as people typically tend to watch people that are tweeting. If you haven’t Tweeted in a while it could hurt you more then if you never tweeted before.
I have really started to love tweeting. It’s one of those things that I do all the time without even really trying too. People love to tweet me back and forth, etc. Learn to love what you do.
Review, Revise, Reinvest
The purpose of every PPC campaign is to get more return on investment. No doubt you pay only for clicks you receive and in return you get some estimated amount of traffic to your site. So, if your ads are effective, you will be able to generate more leads therefore Keep track of your best-performing offers and ads.
Revise your PPC campaign to include more compelling points about your product or service. Keep a track of every thing to see whether you are able to increase your revenue or not.  If you have increase in your revenues, think about whether you have by now maxed out your market penetration – and, if the results are not according to your expectations, reinvest funds to increase your PPC presence. By having a steady growth in your monthly budget and effective ad text, you will definitely have an increase in your overall ROI.
The only way to get the best results is by doing practice, review your overall plans and keep the track of everything
