As online marketers we have a lot of information to deal with, especially if we are running the majority of our campaigns ourself. Outside of creating ppc ad campaigns and designing landing pages, you may also have to work with the data you are collecting and how it’s being managed.
Many ppc ad campaigns and landing pages are creating with the sole purpose of grabbing that elusive email address and hoping to convert it into a quality lead. With email marketing getting more complex and actually getting your message sent into the inbox harder than ever, this is yet another task many of us will have to add to our lists.
What can you do to improve your overall return on investment from email lead gen campaigns? It’s not just about getting into the inbox… but also how you are getting there and the message you are delivering.
- Are you getting the maximum open rate?
- Should you be sorting your lists based on their locations/email type?
- Can you be better managing your unsubscribes, complaints and bounces?
- What domain email extensions are delivery the best results for you?
Ongage is an email management solution that provides a powerful tracking and management solution for emailers of all sizes.
You probably have a good idea how email marketing works and may already be using one of the well known mailing services out there to manage your newsletters, solo mailing or data from your opt-in campaigns. Many of these other services are quite basic in comparison to Ongage as they are catered for the simple task of building a mailing list and sending out every once in a while. Ongage is more focused on digging deep into your email data and delivery to make sure you are hitting the numbers you need. To get a better understanding of what the Ongage system is all about, you can sign up for a free demo account without the need to use a credit card.
You can also watch the short video below that shows how the system works for mailers of all sizes.
Why Choose Ongage Over Other Mailing Solutions?
With Ongage mailing services you can pick and choose which leading email services vendors that meet your business need and delivers the best results. This means you have the power to use multiple ESPs to better optimize deliverability and increase ROI.
If this already sounds too confusing and like another language, then it probably is, but that’s why Ongage created their platform for email marketers of all sizes. What you need to know is that Ongage’s platform allows you to test different mailing vendors and compare deliverability rates, open rates, click through activity and much more. This is where Ongage stands out from the competition in their email delivery service.
At the end of the day it’s all about getting your message into the customer’s inbox and getting read. When you are dealing with millions of emails being sent out, just the smallest fraction of a percent can heavily swing your overall numbers and ROI. This can be seen from one of the internal reports done by Shani from the Ongage team.
Shani found that when he started to send emails from different ESPs based on their strengths and weaknesses, he saw a 1.75 percent increase in reported deliverability. That may not seem like much, but it actually reflects a bigger change, since ISPs don’t notify you about every bounce, plus deliverability rates don’t reflect whether the email went into the inbox or the spam/junk mail folder. So that 1.75 percent increase actually led to 50 percent more click throughs and 33 percent more revenue, Ongage says. – TechCrunch
Improving Your ROI with Ongage
Even though Ongage has quite the advanced system and offers much more than your average mailing host, they are still able to offering mailing packages of all sizes, starting as low as $10 per month, which allows you to mail to 20,000 addresses per month. You can view the different pricing plans below based on mailing levels and ESPs included.
You can sign up for a free 14 day trial and start building and managing your mailings right away, no credit card required.
