By Chirag
One of the most important aspects of Search Engine Optimization (SEO) is site crawling. When bots cannot crawl your website more effectively, it is probable most of the pages cannot be indexed by Google, Bing and Yahoo as well as other search engines. A proper navigation for a website helps it in deep crawling and site indexing during publishing. Well that is only possible when bots can crawl as site as soon as something is published.
SEO is an essential element of blogs and websites and if done properly, can create a significant traffic for the blogs as well as websites. Crawling on the other hand is simply searching. If the search engine do not crawl your site, then it cannot index that particular site. It involves searching for terms that are relevant to the searcher and is what forms the indexing basis.
There are quite a number of ways to increase the crawl rate of your website. This article outlines some of the best ways to increase your website presence on search engines. Actually, there are things you can do to improve the crawl rate of your site and get a faster indexing. For ranking and indexing, search engines use bots and spiders to crawl your site. When your site is in the search engine index, it can be included in the Search Engine Result Pages (SERPs). If not, your visitors will have to type your URL in order to get the site. In order to succeed with blog or website, it is necessary to have a good and proper rate of site crawling.
Effective Tips and Tricks to Improve Your Website Crawl Rate on Search Engines
- Regular Update of Your Site Content
In all aspects, the most important criteria for the search engines on a website is the content. If you want your site to be crawled more regularly, you must ensure you update the content on a frequent basis. One of the ways to do this is by providing fresh content via blog on your website. It is easier than adding pages and changing the page content constantly.
As you update the content of your site, keep in mind that copy-pasting is illegal and should be practiced at all. Before you make posts, check for the duplicity from Copyscape. Ensure you update your site regularly to make crawling of the pages easy and fast.
- Create A Sitemap
If you submit a sitemap to the search engines, it becomes easy to find your web pages. Sitemap ensures Google Crawlers searches and finds your new pages and blog posts faster. Your website can be discovered very fast by the search engine spiders and bots if you create and submit your sitemap. In the case of WordPress, Google XML Sitemap Plugin can be used to create a dynamic sitemap and further submit to the webmaster tool.
- Avoid Any Duplicate Content
Any content that is copied deceases the crawl rate of a site. Search engines can possibly pick up duplicated content resulting to less crawling of your site. Additionally, it may lead to banning of your website by search engines and possibly lowering you in rank.
It is best to provide original, fresh and relevant content for your site to avoid all the problems with search engines. Remember content ma include anything from videos, text, images to audio among others. If you use the various ways of optimizing site content, it could possibly improve your crawl rate.
First verify end ensure you do not have content that is duplicate on your site. Usually, duplicates can be between websites or even between web pages. However, several free content duplication resources are available online to help you in authenticating content for your website.
- Monitoring and Optimizing Google Crawling Rate
You can use Google Webmaster Tools to monitor and also optimize Google crawl rate. Simply navigate to crawl stats and do the analysis. Similarly, you can set your Google crawl rate manually and increase it. It’s however advisable to do this only when facing any issues with bots, especially when they are not crawling your site as effective as you want.
Author Bio:-
Chirag works for GO Globe, a Hong Kong based web design company where he helps businesses in improving their online visibility and connecting them to their target audiences.
