Have you ever thought about pawning in some of your old electronics and stuff around the house into a local pawn shop? Sure, many of us have.
With the way TV reality shows portray the world of pawning, who wouldn’t want to check it out for themselves.
Outside of pay per click marketing, online pawn shops are getting quite creative with the way they attract new audiences and then lure them in to become their next customer.
Let’s take a look at pawnup.com for example, and see how they can connect on a specific level with all of their site visitors.
- A – “Leave Us a Message”, an easy way for site visitors to connect with members of the site, while also having the tab stick out in the top left corner
- B – Right when you get to the site you will have a girl talking to you, further engaging in your interest and staying on the site
- C – Take a virtual tour of their offices… showing potential customers they are a real company and can be trusted.
- D – Tell the user how to get started “Get Started – Click Here”. A simple and effective call to action.
- E – Giving the user multiple ways to contact the company. Phone, call or email.
If more online sites would take the time to engage with their audience, there would be a lot more successful companies out there and happy customers.
In addition to pawning items that you may be interested in selling, many online pawn shops will also offer loans that are much easier to get than through traditional banks which are based on your credit.
Many people might not know this, but since people are visiting pawn sites to usually make some money, PawnUp.com has a live calculator on their site allowing users to see how much a loan might cost them.
The focus isn’t that the loan will cost the customer 5% a month, but that the option is now available. How many more people do you think are now requesting loans through their site simply because they added an attractive calculator that brings awareness to this service? I’m sure it’s plenty.
The bottom line is that if your web site isn’t engaging with your audience and keeping them interested, you might as well not have a web site at all.
Take some time to visit pawnup.com and learn from their web site how you can engage better with your customers.
Michael Stults
February 8, 2013 at 6:03 pm
I think with traditional online lenders such as payday/ cash advance clients, they are afraid of branding themselves in such a manor because of the scrutiny of the public perception. So by keeping a bit of a distance keeps them a bit more safe. On the other hand, as you eluded to with the publicity of the TV pawn shops… their method above seems to be more acceptable and publicly acceptable. Very Good points above.