Google recently announced that in the Google Ads UI, the ad extensions will now be rebranded as assets. They are set to roll out the change over the next few weeks.

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What does this mean? Before, developing and managing assets like site links or call extensions were done in a different step of the process of creating the campaign. Now, while you’re setting up a Performance Max or Search campaign, the assets (mostly known as extensions) are developed in that same step.

What does it look like? Automatically, the ads manager’s preview tool will update, so you’ll be able to see your ads’ extension assets. Also, Google will show some recommended assets based on the goals of your campaign. The assets created in this setup process stage will be available anytime you work on any other ad groups and campaigns.

The new menu, “Ads & assets.” On the “Assets” page, there will be reports for every asset across the account. Descriptions and headlines are located in the “Asset” view; then, in the “Association” table, you’ll see segments like prices and images. For performance analysis and easier viewing, you’ll also be able to filter every report by asset type.

New combinations report. This report will give you the chance to see how assets like sitelinks and callouts perform against descriptions and headlines.

Launch ETA. The “Assets” page will have unified reporting, which will roll out in the coming weeks for every campaign type that formerly supported ad extensions, and they’ll roll out the updated combinations report in the next couple of months.

Why is this important? New reports and workflows have the chance to allow advertisers to have more insight into the way their assets and campaigns are performing. The Google UI can also make it easier and faster to create and manage assets since they can now do it in the same step as creating the main campaign.

Monitor your account to find out if you’ve got access to the new reports, then get yourself familiarized with the new layout. You should always be mindful of all assets that are developed with the use of machine learning and remember to review them before going live.

Google Analytics Recommendations

On another note, there are now tailored recommendations on Google Analytics to help users know about new features by reviewing the settings and history of your property and trends across Analytics.

You’ll see the recommendation in the homepage’s Insights and Recommendations section and also throughout Analytics in any place they are relevant.

Should we care about that? Well, we should. Advertisers need to regularly check their Google Analytics accounts for updates, outages, and recommendations now. Like we always do, we suggest that you shouldn’t ever enable auto-apply recommendations and that you should always test new features.

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