Google Adwords PPC Advertising Strategy
While Google Adwords PPC advertising is not for everybody, I do not believe anyone could decline Dollar75 of absolutely free advertising for their website! Google presents all new advertises a $75 voucher to experiment with their products and services. There is undoubtedly no responsibility to continue, no automatic invoicing, no down payment, just excellent conventional free capital! Just perform a search in Google for “$75 Adwords Free coupon”
However, it Costs a lot of!
Free voucher besides, the major complaint of the majority of individuals who test Google Adwords advertising is the expense. People will spend several bucks for each click through for some high competition key terms. Which is as spending several bucks for one visitor to your site? However, there are few tips that if your follow, you can lower your cost per click and ultimately lower your adverting budget
Lowering The CPC
The key to decrease your cost per click is using Banner advertising. Although this needs a bit more time to set up, you can normally reach highly competitive keywords and phrases at approximately 5-15% of what it would hit you up for textual content ads. This is however the same highly precise website traffic as you would have from those text advertisements. I would like to deal with two worries you may be having at the moment:
- You do not need to have an elegant costly graphic design studio to create banner ads – you possibly can download a free graphics design software known as “gimp” for designing your banner ads
- You do not need to be a graphic design – just be little creative, it’s simply about having your message all over.
Optimizing Banner Campaigns
Here I will discuss some common tips that will help you to have decent CTR at a low CPC with Google Adwords PPC advertising.
Keyword Research – concentrate on 3-4 primary keywords that are absolutely relevant to what you want to publicize. Put those key terms into the Adwords Keyword Tool to have some more keyword suggestions. Make an effort to accumulate 200-300 highly specific keywords that closely match your product or service. This does not need to be carried out simultaneously, however, try and commence with 50-100 keywords.
Banner Design – it is even more significant to concentrate on your banner’s concept rather than concentrating on keywords. You want site visitors to simply click on your banner ad that are curious in particularly what you are promoting. For instance, if you advertising weight loss supplements, your banner ad should convey the same message. So, the visitors really get interested in your ads and click to land on your website
Keyword/keywords bidding Phase – Adwords PPC advertising performs on keyword bidding phenomenon. You indicate the $ amount you are eager to pay for a potential visitor to click on your banner advertisement. It is recommended to keep the same bid amount for all your keywords, however, you can change each keyword bid separately for more potential keywords. It’s better to start your PPC campaign with low bid keywords and once your understand the whole process, you can use the high bid keywords for your advertising campaign
Banner Population – Adwords PPC advertising enables you to upload different dimensions of banner ads – you should upload no less than one of each size! This is vital for your business successes as may be different people are fascinated with different kind of banner sizes. May be some get fascinated by 250×250 or others with 468×60 size banner. Who knows?
Below are some of the banner sizes generally accepted by Google Adwords?
- 160 x 600 Wide skyscrapers
- 468 x 60 Banners
- 250 x 250 Squares
- 300 x 250 Inline rectangles
- 336 x 280 large rectangles
- 728 x 90 Leader board
- 300 x 50 Mobile Leader board
- 200 x 200 Small squares
- 120 x 600 Skyscrapers
- 300 x 250 Inline rectangles
Advertising with Adwords PPC program can be extremely profitable if you become successful in driving the right traffic to your landing page. So, spend some time in doing a proper keywords search to find the best keywords that will bring only highly potential visitors to your website.
