Google announced earlier this week that people add the Google +1 Button to your Display ads! What does this mean for me and my ads? Well if you think about Google and everything they are trying to do, if someone hits the +1 button for your ad, it’s going to be a lot more likely that your ads will be boosted by Google. This is only personal thoughts on this but I think that Google is trying to eliminate Display Ads spam. This is a great way to boost your ads and boost your account.
When you Google +1 your Display Ads, your ads become more trusted, and your site will have a lot more Google power behind it. It also allows you to see how many of the ads that you created have had their +1 buttons clicked on it along with pictures of the people. This will help more people to realize that REAL people are clicking on that ad.
I wonder if the display ads with more Google +1’s will have more power and get lower costs in the long run. If nothing else it will show you the engagement with your banner ads. It’s hard to know if people like the banners that your team is creating. This would revolutionize the way we designer our banners. Call it, Google +1 Banner optimization.
Something that I found pretty awesome is when someone clicks the +1 button on your search result, paid Search ads, Display ads, or your website; it will show across all of these different sites and banners that people like you! So basically to boil it down, if a million people out there like your site, it will show up on your banner ads. Same with your banner ads, if a lot of people like your banner ads, it will show up as them +1ing your site.
And for all of you out there that are optimizing Google Mobile ads, it will show up on mobile ads as well. I think this is going to be something pretty big in the future.
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