If you want to position your website on Google, you must first do a quality SEO analysis.
People try to position their sites on Google to appear in the highest search results. The truth is that it is not an easy task, Google does not loose pledge and the SEO guidelines we have are based on theory, trial, and error, but the reality is that the organic web positioning is a constant uncertainty (not to mention the amount of unexpected and radical changes that the search engine gives us from time to time). Therefore, our recommendation is that you always do a previous SEO analysis.
And what does this mean? Well, like everything in life. You cannot start the house on the roof, you must first analyze the terrain and then the foundations will come. In the case of web positioning, the same thing happens. If one day your mind lights up and you want to appear first on Google result, you must analyze how your website is optimized, what improvements are necessary, where you should start, what your competition does, etc. To help you, in this post, we will reveal the keys to make an SEO analysis.
1. Keywords
The first thing to keep in mind is if you are already showing up for a word on Google and if they are interesting for your business (you can do it using tools like Semrush). Suppose you have a shipping company and when you filter your website in the tool, you realize that you are showing up on Google for “free shipping”. If your service is not free, most people who search for free shipping will not bother contacting you.
In this case (and also if you are not appearing in Google for any word), what you should do is a keyword study from scratch, use the tools necessary to analyze which words have a considerable level of monthly searches, that the competition is not very high and, of course, that they are relevant for the products or services that you offer.
2. Competition
This step of SEO analysis is often skipped by many people. However, from my point of view, it is one of the most important. If you already have your keyword list, try searching for them on Google and see what results are coming up on the first page. Analyze each of them (you can do an “SEO mini-analysis” of your competition) and learn both the good and the bad (which will be little at the SEO level, because they are showing up on the podium).
3. Contents
This is “very important” in an SEO analysis. It sounds basic, but many times we worry about more complicated things and we forget the most basic (and most necessary). Google already says: “Content is the King”, okay so what? Well, you see, if the texts of your website are not good enough or relevant to the user, you have a problem. Google rewards those contents that are useful for the user (live by and for them) so you must take care in this regard. Make sure your texts have keywords and write in such a way that your users understand you and that the information you give is really useful.
4. Social networks
Social SEO is a very important aspect in web positioning, so you must take it into account in your SEO analysis. We do not affirm that it is impossible to position oneself without social networks, but the truth is that it will be much easier for you than without them. If you already have social networks, analyze your publication frequency, share the contents of your website, use the hashtag with keywords, get your followers to viralize your publications and get quality fans.
5. The structure of your website
You may take the previous steps and keep asking yourself why you haven’t position yourself. Possibly in your SEO analysis, you have not taken into account that the structure of your website is chaos. Keep in mind that Google reads codes, does not read anything visual, so the code of your site must be immaculate. Make sure that titles, headings, and others are properly hierarchical and make sense. We must recognize that this aspect is quite technical, but if you do not understand HTML or web layout, you can go to specialists to help you evaluate what state your page is on.
6. Usability and user experience
In this phase of SEO analysis, you must make an effort and put yourself in the user’s skin, ask yourself some questions like these: Does the web look good on my mobile or tablet? Is navigation clear? Is there logic in navigation? Is the design attractive? Etc. It seems that it has nothing to do, but all this is valued by Google, or rather the user values it. If your website is yellow chicken with lemon green letters and when you click on a continue button it will take you to the home, what do you think the users will think? And then they will run away. This translates into a very high rebound rate and a very low CTR, that is, the metrics that indicate if your page is relevant will be impaired and Google will be aware of it.
7. Off-page SEO analysis
Google values the popularity of your website as a factor of relevance, that is, if many people share your website, it is because users are really happy with it, and even other websites may consider it relevant. Therefore, it is essential that you analyze your link structure (both internal and external). There are many tools to carry out an offshore SEO analysis such as Ahrefs, Moz etc. When you start to analyze, you may probably realize that your website has 10 external links and all of them are to directories, which would be the “anti-SEO”. Focus on getting links from quality sites and developing content that links naturally. As a tip, we also recommend that you analyze the off-page SEO of your competitors.
In addition to all this, as a recommendation after your SEO analysis, it is important that you always bear in mind the measurement. Measure before and after implementing changes, only then you will know if they have been useful!
