When it comes to making and creating a website, I break it down into two main areas of work. The number one area of work, for you, should be to pump out as much high-quality content onto your website as possible because that is the best way to gain traffic consistently in the months (or even years) ahead. The other area is to create a high quality template for your website which is so good that you won’t ever have to tinker with it again. My BIGGEST tip I could ever give a blogger is to make a template good enough that you won’t ever have to tinker with it. I have spent far more hours tinkering my template than writing content for my website. It is the most inefficient work a blogger could possibly ever do.
 
For this reason, I have constructed an article that will highlight the key elements your website’s template design should have in it. By including the below areas will help in making your template optimised for your website so you maximise the performance of it.
 
 

Make Sure It Is SEO’ed

Some templates look all nice. But, in actual fact, they are killing your website’s traffic. How? They are not search engine optimised. A search engine optimised template will have meta-keywords and content, quick loading and an overall design that is extremely friendly with search engines. These templates will promote the fact they are SEO’ed so make sure you pick one of these.
 
 

Loading Time Is Short

Another key area to a website’s success is the loading time of the website. I have found that the bounce rate of my website significantly reduces when my loading time is decreased (because web users are waiting around less for the page to load which means they don’t lose patience as often and click away before the page has loaded).
Although it is difficult to tell how well a template will load, the best way to find out is to upload the template onto an experimental website and go on another website that will test the speed of it. I have been rather surprised by some of the templates of mine in the past that sometimes are up to 70% slower than the majority of websites online!
 
 

Multiple-Device Friendly

What I mean by this is that your website’s template adapts it’s design to what type of device the web user if viewing your website on. As a rule of thumb, you should always have an optimised website design for computers, tablets and mobile phones.  If you wanted to be really picky, you would have a optimised design for different browsers such as IE7, Opera etc. so that even the old fashion computers will have a clean looking design when browsing on your website. The aim of a multiple-device friendly template is so that as many people as possible have the potential to view your website cleanly (that means without any distortion from not being optimised for the device the web user is using).