When it comes to using Twitter, most advertisers should have at least two separate Twitter accounts. The first should be their own Twitter account which is completely about the advertiser’s normal life etc. and as far away from work as possible (this is the normal everyday account the advertiser will use). As well as this account, the advertiser should also have an account just for his PPC campaign, website or business. This is vital as social media has the potential to gain you lots of traffic for free. However, what you will tend to find is that most people cannot differentiate a tweet from their normal everyday Twitter account to their business account. This is a big problem as it will make their business seem, at times, informal and unprofessional which will result in a low conversion rate. Here are some dos and don’t of Twitter for a business/company account.
Don’t Always Include Links In All Your Tweets
Most company Twitter accounts tend to adopt the same structure for all their tweets which follows the structure mentioned in ‘Make the Perfect Tweet To Get Clicked On‘. This is a good structure to use to gain clicks on your tweets. However, if you use this structure for every single one of your tweets, the Twitter users will start to not click on your tweets because they are all the same. It is healthy for your business Twitter account to spice it up every now and then and just do a normal tweet such as an update on what is going on in the company. This means that Twitter users are more likely to read all of your tweets since they are varied in how they are structured and what they are about.
This is why there are different ad sizes, ad types and colours for PPC adverts: so that web users continually look at the adverts in an attempt to get a click from them. If everyone had exactly the same coloured and sized adverts, everyone would ignore them since it would be easy to differentiate what the advert looks like.
Do Converse With Your Followers
It is true that one of the main reasons people unfollow others on Twitter is because the user being unfollowed blocks up the other person’s timeline with conversions with people that person does not know or care about.
For this reason, many companies choose not to converse with their followers on Twitter as it ‘spams’ up timelines and looks unprofessional. However, a little conversing every now and then is not actually a bad thing. Maybe one reply to a follower a day is enough to make clear to all your followers that the company does care about its followers and listens to them too – this is extremely important to the company’s success on Twitter.
Don’t Ever Sound Like A Robot
Another significant factor to the success of a company on Twitter is simply the way their tweets sound. You tend to find that tweets that try to promote things will sound robotic. Robots, to listen to and converse with, are horrible because there is no emotion and you cannot actually engage into the conversation. This is why you need to always make all your tweets sound like a human wrote it. Once you have finished your tweet, read it over. If it sounds robotic, little things such as an exclamation mark or a witty joke or hashtag at the end can make the whole tweet read much better.
