Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain platforms and pay the operators of the platforms based on each click of your ads.
Google, Facebook, and Bing all run their PPC programs. When you pay for the program on Google, it will include your websites on the first page of its search engine result pages relevant to your niche. This is why people refer to it as a shortcut to search engine optimization. The only disadvantage of PPC is that your ads will cease to appear once your money has exhausted.
You might want to know how much PPC costs. Well, the cost per click depends on several factors. It depends on the platform. Google PPC is the costliest because Google is the most popular and most credible platform. It also depends on your PPC budget.
To avoid spending more than you planned to, Google allows you to enter a budget for your PPC. Once you have reached your daily budget, your ads will be turned off until the following day. Now, here are the important benefits of PPC.
Since PPC is a faster form of search engine optimization, PPC offers all the benefits of search engine optimization. In fact, it offers much more. The benefits of PPC have been outlined below.
PPC offers fast result
It takes months of hard work for you to get your site to the first three search engine result pages but with PPC, it is just a matter of days. This is why PPC is referred to as shortcut to SEO. In fact, it is the fastest way to run advertising campaigns. Once you create your adword account, set up your ads and get them running on Google network, you will begin to see a tremendous increase in the number of visitors on your website.
Its results can be tracked
A great benefit of PPC is that you can measure everything about it, unlike the organic SEO technique. You can calculate your cost, your profits, number of visits, number of clicks, and number of views and other quantitative analyses.
In fact, you can sum up how much you have spent from the beginning of any PPC campaign and compare it with your revenue to check if you are making profits or not.
You don’t have to keep track of changes in Google’s rules and SEO algorithms
If you are adopting organic SEO technique, you will have to be abreast of Google’s ever changing SEO rules and SEO algorithms. With PPC, this is not necessary. Whether, Google changes its algorithms 5 times or not, it will always return your website among the first few pages of its result pages as long as your campaign is still active.
PPC takes you to the right audience
PPC offers a high level of flexibility, by allowing you to stipulate when and where your ads will appear. You also get to decide the time, date, and even the geographical location you want your ads to appear. With all these privileges, you will be able to set your ads for the right audience. It is needless to say that getting your ads to the right audience will boost your sales conversion.
PPC offers both brand reinforcement and credibility
Most internet users do not really know how PPC works. So, when they consistently see your websites on top of search engine result pages, they will see your brand as a strong brand and they will begin to trust your brand. After all, only a strong brand can really find its way into the first Google’s search engine result page.
PPC is budget friendly
Unlike organic SEO where your SEO expert will offer a particular bill, the level of PPC services that you will enjoy depends on your budget. Once you set your budget, Google will help you break it down into daily budget and when you hit your daily budget, your ads will be turned off until the following day. Since PPC campaigns are very transparent, you can start with a little amount. When you begin to see your profit, you can then increase the amount.
Some of your competitors are already into PPC
In case you are not aware, some of your competitors are already into PPC. The longer it takes before you launch your PPC campaign the more these competitors take your customers. You can’t take a knife to a gunfight and expect to win. So, you should launch your PPC campaign as soon as possible.
Easy entry
Unlike other marketing techniques, this one offers easy entry. Even if you have been lagging behind for a long time, setting up and launching your PPC account will get you to the level of your other competitors. This is unlike organic SEO that requires you to gradually work your brand to the top. PPC offers fast results and easy entry.
PPC can be synergized with other digital marketing techniques
Although the technique is highly effective on its own, you can even get a better result when you combine it with other digital marketing techniques like content marketing and you will see tremendous results.
However, it is important to point out that PPC can only get customers to visit your website and it can also get them to order some of your products for the first time. It is only the quality of your products that will make them come back and also refer other people to you. So, you must offer quality services or products. If not, no amount of PPC can help your business.
If your products have poor quality, your first set of customers will post negative reviews about them and too much negative reviews can make Google investigate your business and sanction you. So, offering quality products and services is as good as adopting PPC campaigns.
