“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...
Latest news in SEO
How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results 02 Nov 2018
7 SEO Metrics Your Site Should Be Tracking 25 Oct 2018
You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for ...
Why SEM is Better Than SEO? 19 Oct 2018
It may look and sound identical, but even identical twins are unique from each other. Search engine optimization (SEO) and search engine marketing (SEM) are usually confused for one another. Being among the top 5 most important and effective digital marketing strategies, SEO and SEM are alike and different in many ways. Search ...
PPC x Content: How Quality Content and PPC Works Wonders 05 Oct 2018
Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...
How to Monitor Audience Conversations to Get A Leg Up on Your Competitors? 03 Oct 2018
Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process is where targeted traffic meets a relevant offer. To get more conversions, you have to figure out your target audience and the types of discussions they’re having. ...
Why and How You Should Be Using Video for SEO Today 02 Oct 2018
You should be using video for SEO today because the average person watches about 1.5 hours of video daily. As online videos are quickly becoming the dominant form of this content, not using them to promote your business is a huge mistake.
Importance of Social Media Marketing and ORM Services 28 Sep 2018
In this modern age, the most important and popular thing that has affected our lives to a great extent is technology. The development and advancement of technology have made everything easier for us and changed the whole discourse of social life. One of the major aspects of this technology is the internet. It is a hub of all ...
Stop Chasing Organic Traffic and Start Focusing on Conversion Rates 21 Sep 2018
The notion that online traffic is not inherently beneficial to your business operation seems counter-intuitive. After all, what kind of business wouldn’t want to have more people frequenting their website, company blog, or ecommerce storefront? While this kind of logic might make sense at first glance, upon further ...
Crucial SEO Principles To Lift Up Your Website Traffic 19 Sep 2018
SEO is known to be the most important way to earn profits for a website. It is the only method that can get the online marketer their share of success online. Page ranking, quality content, and designing are the prerequisites of the successful use of SEO tactics. For lifting up the traffic of a website, one needs to have SEO as ...
Understand the powers of WordPress plugins to launch effective SEO campaigns 10 Sep 2018
Online marketers are fond of WordPress websites because of its ease of use, versatility and SEO friendliness. Most WordPress themes are SEO ready so that you can launch the optimization SEO campaign as soon as the website is ready. However, the inbuilt SEO features usually are limited and quite basic that would not fulfill all ...
Benefits of SEO for small business 31 Aug 2018
Small businesses are an important part of the world economy. Every month, many new businesses come into existence, especially in this time of digital revolutions. Sadly, many of them close down before they even move past the first stage. While there can be are various reasons for the failure of a small business, one of the main ...
3 Tips When Creating a Sitemaps 30 Aug 2018
The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a website for a number of reasons. It allows search engine crawls to go through your content and index them to rank on search engine results pages (SERPs). They assist web users exploring ...
5 SEO Techniques to Skyrocket Your SMM Strategy 27 Aug 2018
Social media marketing (SMM) plays a quintessential role in contemporary digital marketing. By definition, it refers to techniques that target social networks and applications to spread brand awareness or promote particular products. To put it simply, SMM is a set of activities that helps business increase awareness, boost ...
What Is Content Marketing Strategy and How It Can Help You in Boosting User Engagement? 20 Aug 2018
With each passing day, traditional marketing is getting more and more inefficient, and as a marketer, you know there is a need for a better way. And here comes the savior: content marketing. First of all, let’s discuss what is content marketing and what is content marketing strategy? Content marketing is a planned marketing ...
How to Improve Your Organic Results CTR 16 Aug 2018
Search engine traffic tends to be the highest percentage of traffic that websites receive across the whole internet. From my experience with my websites, I see that organic traffic can reach as high as 85%, which really does put emphasis on having good SEO. However, getting a high ranking on Google involves doing one thing, ...
8 SEO Tips to Successfully Launch Your Product in a Global Market 13 Aug 2018
SEO or Search Engine Optimization plays a crucial role in the success of your e-commerce website. Especially, if you have a localized website which you want to make popular in the global market, your website needs to go through some very important steps to deliver the expected sales. While traditional and international SEO is ...
