The process of Search Engine Optimization is used to help customers find your website. The process is not static, and it is constantly changing with new trends and ideas. Using SEO to attract web traffic has never been more popular, or more complex in its methods. Each year, different tools and strategies change, but the ...
Latest news in SEO
The 9 SEO Trends to Watch in 2019, and What It Means to You 07 Mar 2019
How to Optimize Websites for RankBrain 05 Mar 2019
Being an SEO expert or a marketer, your main objective towards your content is to get it across a diverse range of audience. And to do that, you need to find the smartest ways you can optimize your content on search engines like Google, Yahoo or MSN. Recently, Google brought one really interesting improvement to their setting ...
How a Content Writer Can Boost Audience Engagement Through Email Marketing 28 Feb 2019
Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your ...
Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO 26 Feb 2019
Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...
20 Off-Site SEO Techniques to Improve Your Online Exposure 22 Feb 2019
It can be a long and difficult process to establish a strong reputation for your brand and website. While almost all companies should be allowing at least some amount of a budget for paid advertising, there are also many free or low-cost options for generating better search rankings and visibility for your business. In this ...
Essential Aspects Of An SEO Analysis 08 Feb 2019
If you want to position your website on Google, you must first do a quality SEO analysis. People try to position their sites on Google to appear in the highest search results. The truth is that it is not an easy task, Google does not loose pledge and the SEO guidelines we have are based on theory, trial, and error, but the ...
4 Ways to Utilize LinkedIn to Your Advantage 10 Jan 2019
The Power of Social Networking The digital platforms available in 2019 have enabled digital marketing to become more innovative than ever before. From Instagram Stories to sponsored Facebook advertisements and even company-sponsored Snapchat filters, social media is now a foundational tool for businesses everywhere. Not all ...
5 SEO Tips to take into the New Year of 2019 30 Dec 2018
Staying ahead of the game, or even on pace with it, is the way SEO seems to work. It is constantly evolving based on the algorithm updates Google and other search engines implement, to shape the way they want content to be created online, with the aim to make the online experience of the web user better. With this in mind, here ...
Local Marketing Do’s & Dont’s 20 Dec 2018
Local Marketing Dos and Dont’s As a new business owner sometimes it can be difficult to know where to begin when specific points or challenges occur. Below Grant McArthur SEO has written up some actional steps for you to refer to if any of Do’s: Optimize your website for mobile: Make it easy for ...
3 Upcoming SEO Trends for 2019 11 Dec 2018
Staying ahead of the game, when it comes to SEO, can provide some great results for your website and articles. Knowing when there will be changes to search engine algorithms and making the necessary changes to improve your SEO will only benefit your website and the traffic it receives organically. For example, when Google ...
Influencer Outreach Strategy: How to Reach Out and Be Heard 07 Dec 2018
Influencer outreach strategy can be viewed either as a kind of business promotion or as a form of collaboration. In essence, it is both. The methods to use when looking for your perfect influencer and the direction your outreach campaign will move in depend on the goals you pursue. Either way, there are some important ...
Here’s What You Should Know: 3 Content Distribution Technology Trends to Adopt 23 Nov 2018
Content marketing relies, to a great degree, on technology. As such, it develops and progresses very quickly. Search Engine Optimization, mobile search, and video marketing, all of these factors have been advancing and changing content marketing for the past years. And you are either falling behind or keeping up. The content ...
23 Tips to Improve Your Search Engine Ranking 14 Nov 2018
The whole internet seems to evolve around search engine optimization and, to some extent, rightly so. The search engine ranking of websites and articles play a significant role in the traffic quantity and quality that is received to the website. This makes it clear just why so many people put so much time to finding every ...
4 Things That You Must Not Include in Your SEO Campaign 11 Nov 2018
How is Your SEO Campaign coming along? Are you engaged in one? Hopefully you are. The process ushers more exposure and eventual conversions. What implements are included in your campaign or to-be endeavors? What are the essential elements of SEO success? It’s a tough question to address objectively. Rather, each brand must ...
How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results 02 Nov 2018
“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...
7 SEO Metrics Your Site Should Be Tracking 25 Oct 2018
You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for ...
