Even if you decide to use the a paid service/plugin such as Yoast or RankMath, the truth is that, although the individual post will have good SEO, your website can still have bad SEO – this is because links can get broken and, in general, the more content you have on your website, the more chance things will get lost and ...
Latest news in SEO
3 SEO Maintenance Tasks to Perform on a Website 10 Dec 2019
What are Backlinks in SEO? 05 Dec 2019
Backlinks are extremely helpful in improving a website’s rank in the Google Search Pages. Backlinks have a prominent impact on a website’s ranking. Multiple factors are taken into consideration by the search engines while calculating the rankings, backlinks happen to be one of them. However, one cannot accurately say how ...
What is the Best Structure for a Slug for SEO Gains? 27 Nov 2019
There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images, the title, structure and much more. One area that is often overshadowed, when it comes to SEO, is with the slug. The ‘slug’ is the part of the URL that comes after your ...
SEO or PPC for Real Estate – Which Is Better 20 Nov 2019
The question is whether you should invest in SEO or PPC for your real estate campaign? Which is better to garner real estate leads? Figuring out ways to drive quality traffic to your website, how to improve things is one of the essential questions to consider. Both the methods will help your business get in front of genuine ...
Benefits And Ways To Use Google Analytics For Better SEO Campaign 20 Nov 2019
There are lots of SEO Analytics tool that you will come across on the market but there are significant reasons why most of the SEO professionals and SMBs use Google Analytics only for determining the success and ROI of their SEO efforts. One of the prime reasons is that this is a free analytics tool but more than that it is ...
How can you Improve SEO Effectiveness for Magento Websites? 15 Nov 2019
Search engine optimization is essential in today’s time for many reasons. With an effective SEO campaign, it is possible to draw the attention of people with perfection. Different websites need visitors for various reasons. An eCommerce website needs visitors who are interested in products or services that have been put ...
Why You Shouldn’t Move to AMP 05 Nov 2019
Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes and simplified HTML, with Google providing cached versions of the website for improved load time, to effectively make the load speed of a web page as fast as possible, whilst ...
Headings 1/2/3… – Where You Should Stand On Them 30 Oct 2019
When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search ...
How to Identify and Rectify Keyword Cannibalization 29 Oct 2019
Keyword Cannibalization happens when two or more of the posts, landing pages, or articles on your website are trying to rank for the same search query in Google. So, why is this a bad thing? Some marketers believe that targeting the same keyword on multiple pages of their website is going to improve their overall site relevancy ...
Should You AMP Your Mobile Website? 22 Oct 2019
AMP, Accelerated Mobiles Pages, is a creation by Google to improve the load speed of web pages, by creating a simplified version of a website, that requires less load on servers. As it stands, moving to AMP seems like an inevitable move for websites. However, there are some problems with AMP that makes it not entirely appealing ...
3 Ways to Get More Organic Traffic 03 Oct 2019
Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a lot of traffic. Whilst there are many different traffic sources out there, the one we all want is organic search engine traffic. The ability to gain free, contextual and consistent traffic is ...
Common Mistakes (You Can Avoid) That Have Been Emphasized by the Google Broad Update 27 Sep 2019
If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and just what sort of an impact they have had along the way. This year, in June, another update has affected digital publishers, which according to Ezoic (1), should not come as a big ...
How to Grow Your Organic Traffic in Six Months: 7 Proven Strategies 26 Sep 2019
Image via Nowadays, running a business successfully has become quite challenging. Attracting new customers, retaining old ones, and remaining ahead of competitors are some of the significant challenges faced by businesses. Digitalization has indeed changed everything related to business. Traditional marketing strategies ...
Best Practices of SEO and PPC in 2019 24 Sep 2019
SEO and PPC are closely related. They represent two parts of search engine marketing that are responsible for generating the key sources of website traffic: organic (SEO) and paid (PPC). Due to the close relationship between these two crucial marketing strategies, it is important to explore how the best practices of SEO and PPC ...
How to SEO Optimize your Blog 07 Sep 2019
Source Search Engine Optimization is important for almost anything you want to promote on the internet. Whether it is your blog or website, SEO makes it more visible to users of your niche and help you ranks higher in Google searches. But still, many bloggers fail to take the advantage of search engine optimization ...
Content Marketing 101: How to Create an Impeccable Content Marketing Strategy 06 Sep 2019
As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard as it sounds The latest research from the Content Market Institute (CMI) and MarketingProfs shows that 63% of businesses don’t have a documented marketing strategy. It’s not surprising that ...
