Search engine optimization is essential in today’s time for many reasons. With an effective SEO campaign, it is possible to draw the attention of people with perfection. Different websites need visitors for various reasons. An eCommerce website needs visitors who are interested in products or services that have been put ...
Latest news in SEO
How can you Improve SEO Effectiveness for Magento Websites? 15 Nov 2019
Why You Shouldn’t Move to AMP 05 Nov 2019
Accelerated Mobile Pages (AMP) is an open source framework that works to create a faster loading internet. Made by Google, AMP uses lightweight themes and simplified HTML, with Google providing cached versions of the website for improved load time, to effectively make the load speed of a web page as fast as possible, whilst ...
Headings 1/2/3… – Where You Should Stand On Them 30 Oct 2019
When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search ...
How to Identify and Rectify Keyword Cannibalization 29 Oct 2019
Keyword Cannibalization happens when two or more of the posts, landing pages, or articles on your website are trying to rank for the same search query in Google. So, why is this a bad thing? Some marketers believe that targeting the same keyword on multiple pages of their website is going to improve their overall site relevancy ...
Should You AMP Your Mobile Website? 22 Oct 2019
AMP, Accelerated Mobiles Pages, is a creation by Google to improve the load speed of web pages, by creating a simplified version of a website, that requires less load on servers. As it stands, moving to AMP seems like an inevitable move for websites. However, there are some problems with AMP that makes it not entirely appealing ...
3 Ways to Get More Organic Traffic 03 Oct 2019
Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a lot of traffic. Whilst there are many different traffic sources out there, the one we all want is organic search engine traffic. The ability to gain free, contextual and consistent traffic is ...
Common Mistakes (You Can Avoid) That Have Been Emphasized by the Google Broad Update 27 Sep 2019
If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and just what sort of an impact they have had along the way. This year, in June, another update has affected digital publishers, which according to Ezoic (1), should not come as a big ...
How to Grow Your Organic Traffic in Six Months: 7 Proven Strategies 26 Sep 2019
Image via Nowadays, running a business successfully has become quite challenging. Attracting new customers, retaining old ones, and remaining ahead of competitors are some of the significant challenges faced by businesses. Digitalization has indeed changed everything related to business. Traditional marketing strategies ...
Best Practices of SEO and PPC in 2019 24 Sep 2019
SEO and PPC are closely related. They represent two parts of search engine marketing that are responsible for generating the key sources of website traffic: organic (SEO) and paid (PPC). Due to the close relationship between these two crucial marketing strategies, it is important to explore how the best practices of SEO and PPC ...
How to SEO Optimize your Blog 07 Sep 2019
Source Search Engine Optimization is important for almost anything you want to promote on the internet. Whether it is your blog or website, SEO makes it more visible to users of your niche and help you ranks higher in Google searches. But still, many bloggers fail to take the advantage of search engine optimization ...
Content Marketing 101: How to Create an Impeccable Content Marketing Strategy 06 Sep 2019
As a beginner, the idea of designing a content marketing strategy may be intimidating. The truth, however, is that it is not as hard as it sounds The latest research from the Content Market Institute (CMI) and MarketingProfs shows that 63% of businesses don’t have a documented marketing strategy. It’s not surprising that ...
Top 10 Off-Page SEO Techniques In 2019 03 Sep 2019
Search Engine Optimization is one of the most popular techniques used for diverting traffic to your website. When you optimize your website for search engines, you improve the ranking of your site so that people can easily locate your web page and obtain the information they are searching for. In this particular article, we ...
Google Sends Out Warning to Websites Leasing Subdomains 20 Aug 2019
For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to take advantage. This is exactly what has happened with leasing subdomains and subfolder of websites, to third party companies. In summary, leasing a subdomain/subfolder is a fairly new concept that Google has only ...
What Are The Benefits of Doing SEO and Google PPC Together? 16 Aug 2019
As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...
AdWords or SEO: What is the Best Choice for Your Business? 09 Aug 2019
Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...
How PPC play Important Role in Digital Marketing Fields -Why they don’t work sometimes & what you can do about it 02 Aug 2019
PPC is one of the best ways to generate traffic to your business. This section should be done properly; your ads can create clicks out of online users who are currently looking for the sort of products or services your company is currently marketing. These types of internet visitors have the best possibility for conversion as ...
