Latest news in SEO

B2B SEO Strategy 2021: Create a Strategy That Works

B2B SEO Strategy 2021: Create a Strategy That Works The concept of marketing has gone beyond the traditional system of trading, to digital business strategies. Businesses are split into different business models; business to business (B2B) and business to consumer (B2C). For you to be able to generate organic traffic and convert clicks to sales, you must understand the structure ...

What Is Organic SEO? And Why It’s a Game-Changer for Your Business

What Is Organic SEO? And Why It’s a Game-Changer for Your Business If you don’t know what organic SEO is, it’s time to get acquainted. Organic SEO refers to the process of optimization techniques that search engine crawlers use to rank and display results for a given keyword or input. Organic SEO typically encompasses all things related to on-page optimization, such as content ...

Seed Keywords: How to Build a List of Keywords for Organic Ranking

Seed Keywords: How to Build a List of Keywords for Organic Ranking With the increasing echo for SEO, it is a nice idea to understand the concept of seed keywords and how to build a list of keywords for organic ranking. The process of keyword research could seem like an enormous task. You find it difficult to come with content ideas that will grant you an opportunity to build a list of keywords ...

How to Create An SEO Strategy That Works in 2021

How to Create An SEO Strategy That Works in 2021 It is always the goal of every business to generate massive leads and drive organic traffic. Most times, this dream is barely achieved as most business owners find it difficult to create an online marketing strategy that works. The importance of creating and implementing an SEO strategy that works cannot be overlooked. It ...

Where to Concentrate SEO Efforts in 2021

Where to Concentrate SEO Efforts in 2021 SEO is always evolving and changing. It’s never been more important to stay on top of SEO, to make sure you have optimized your site and content to gain the most traffic from search engines. However, the problem many people face is with where to start, and with what to prioritize your efforts on. With this, here are some ...

Implement these SEO tips for High Traffic Content in 2021

Implement these SEO tips for High Traffic Content in 2021 The way search engine optimization has changed, even in the last few years, is really interesting. The general trend is always the same – a better user experience, and satisfy the users’ intentions. That always going to be the reason why SEO changes over time. Keeping up with current SEO trends and implementing them ...

3 Terrible SEO Mistakes that Can Hinder Brand Promotion

3 Terrible SEO Mistakes that Can Hinder Brand Promotion We live in the era of digitization, as from simple photographs to complex databases, everything around us has become digital. More and more people are now turning to online platforms since the rise of the pandemic and lockdown impositions. Many businesses have even revamped their marketing strategies after realizing the ...

The Complete Checklist For When Migrating WordPress Themes

The Complete Checklist For When Migrating WordPress Themes Changing the design and theme of a WordPress, or any, website, can be quite a scary thing to do. With Google publically stating that there is an SEO update in May 2021 to take into consideration core web vitals and page experience, it is even more important than ever to make sure your site is delivering the best experience ...

Drop in Traffic After a Theme Change? Here’s Why

Drop in Traffic After a Theme Change? Here’s Why Changing the theme of a website is one of the scariest things a website owner could do. It is a huge change to the website which can leave a site potentially vulnerable. For example, you only have to Google search ‘traffic drop new theme’ or anything similar to realize the extent of new themes causing huge drops in ...

Schema – Is it important to a Website’s SEO?

Schema – Is it important to a Website’s SEO? In a simple answer, yes. Schema is something that should be intrinsic to your website and implemented correctly to optimize your SEO efforts. Schema markup is something that is important to implement onto a website and is looking to become more and more important as time progresses – here is what you need to know about ...

8 Worst and Obsolete SEO Strategies You Should Stop Using

8 Worst and Obsolete SEO Strategies You Should Stop Using Ever wondered why you are not getting positive results even after so much hard work? Terrible and outdated SEO techniques are still there and being used despite the technological evolution. Even worse, they keep on affecting search rankings, web pages, conversions, and traffic as website owners really don’t know whether they ...

One Huge Reason Captions Contribute Great SEO

One Huge Reason Captions Contribute Great SEO SEO is always changing and evolving, which is why it is especially important to stay as up to date with any changes that Google makes to its algorithms. The latest most known change comes with the December 2020 update, and the move to using core web vitals as a ranking factor in May 2021. Therefore, if you have not thought ...

3 Reasons not to Rely on SEMRush, Ahrefs, and Moz for SEO

3 Reasons not to Rely on SEMRush, Ahrefs, and Moz for SEO As tools go for bloggers, there are not many that are as vital and important as a search engine management tool, from the likes of SEMRush, Ahrefs, or Moz. They provide a level of in-depth detail that is an absolute necessity if you want to truly create content, and a website, that skyrockets. However, because of the level of ...

3 Small Changes To Make For Better Geo-SEO Targeting

3 Small Changes To Make For Better Geo-SEO Targeting If I had an e-commerce website that was bringing in 10 million visitors a month, would you deem that a success? On the surface of things, yes, that is a huge success. But, critical questions need to be asked, such as: What are the main traffic sources for the website? Organic versus social versus email marketing versus others ...

Drop in Website Traffic? Follow this Step-by-Step

Drop in Website Traffic? Follow this Step-by-Step It’s every website owner’s worst nightmare – a sudden or continuous drop in traffic. When such an unfortunate event occurs, the first port of action should be to understand why this is happening, since there are hundreds, if not thousands, of reasons why a website could see a drop in traffic. It would be ...

SEMRush vs Ahrefs – Which Search Engine Tool to Use?

SEMRush vs Ahrefs – Which Search Engine Tool to Use? It can be said that the best traffic a website can obtain of them all is organic. It’s the healthiest traffic source for a number of reasons: It’s generally free (just the time/potential cost of writing the content) It’s long term, potentially forever, if evergreen content It generally brings in lots of new ...