Latest news in SEO

Influencer Outreach Strategy: How to Reach Out and Be Heard

Influencer Outreach Strategy: How to Reach Out and Be Heard Influencer outreach strategy can be viewed either as a kind of business promotion or as a form of collaboration. In essence, it is both. The methods to use when looking for your perfect influencer and the direction your outreach campaign will move in depend on the goals you pursue. Either way, there are some important ...

Here’s What You Should Know: 3 Content Distribution Technology Trends to Adopt

Here’s What You Should Know: 3 Content Distribution Technology Trends to Adopt Content marketing relies, to a great degree, on technology. As such, it develops and progresses very quickly. Search Engine Optimization, mobile search, and video marketing, all of these factors have been advancing and changing content marketing for the past years. And you are either falling behind or keeping up. The content ...

23 Tips to Improve Your Search Engine Ranking

23 Tips to Improve Your Search Engine Ranking The whole internet seems to evolve around search engine optimization and, to some extent, rightly so. The search engine ranking of websites and articles play a significant role in the traffic quantity and quality that is received to the website. This makes it clear just why so many people put so much time to finding every ...

4 Things That You Must Not Include in Your SEO Campaign

4 Things That You Must Not Include in Your SEO Campaign How is Your SEO Campaign coming along? Are you engaged in one? Hopefully you are. The process ushers more exposure and eventual conversions. What implements are included in your campaign or to-be endeavors? What are the essential elements of SEO success? It’s a tough question to address objectively. Rather, each brand must ...

How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results

How to Boost Your Chances of Getting a Recent Tweets Carousel in Google Search Results “How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and small business owners who have seen Twitter Carousel while searching for something in Google. One of the misconceptions is these are only something Google does for big brands or famous ...

7 SEO Metrics Your Site Should Be Tracking

7 SEO Metrics Your Site Should Be Tracking You have been busy on your SEO marketing campaigns for a while now. But how do you know if the efforts are worth your while? As a digital marketer, it is crucial for you to measure the progress of your work. Many advantages come with it as it is the only way you can establish what you are doing right and what is not working for ...

Why SEM is Better Than SEO?

Why SEM is Better Than SEO? It may look and sound identical, but even identical twins are unique from each other. Search engine optimization (SEO) and search engine marketing (SEM) are usually confused for one another. Being among the top 5 most important and effective digital marketing strategies, SEO and SEM are alike and different in many ways. Search ...

PPC x Content: How Quality Content and PPC Works Wonders

PPC x Content: How Quality Content and PPC Works Wonders Many marketing specialists are recommending either pay-per-click techniques or content marketing, not both of them at the same time, for a quality content strategy. Marketing experts advise that content marketing strategies for search rankings are one of the best practices for quality content plans, as indicated in the number ...

How to Monitor Audience Conversations to Get A Leg Up on Your Competitors?

How to Monitor Audience Conversations to Get A Leg Up on Your Competitors? Most people think page views are everything. But this isn’t necessarily true. Conversions are what the e-commerce world should focus on. The conversion process is where targeted traffic meets a relevant offer. To get more conversions, you have to figure out your target audience and the types of discussions they’re having. ...

Why and How You Should Be Using Video for SEO Today

Why and How You Should Be Using Video for SEO Today You should be using video for SEO today because the average person watches about 1.5 hours of video daily. As online videos are quickly becoming the dominant form of this content, not using them to promote your business is a huge mistake.

Importance of Social Media Marketing and ORM Services

Importance of Social Media Marketing and ORM Services In this modern age, the most important and popular thing that has affected our lives to a great extent is technology. The development and advancement of technology have made everything easier for us and changed the whole discourse of social life. One of the major aspects of this technology is the internet. It is a hub of all ...

Stop Chasing Organic Traffic and Start Focusing on Conversion Rates

Stop Chasing Organic Traffic and Start Focusing on Conversion Rates The notion that online traffic is not inherently beneficial to your business operation seems counter-intuitive. After all, what kind of business wouldn’t want to have more people frequenting their website, company blog, or ecommerce storefront? While this kind of logic might make sense at first glance, upon further ...

Crucial SEO Principles To Lift Up Your Website Traffic

Crucial SEO Principles To Lift Up Your Website Traffic SEO is known to be the most important way to earn profits for a website. It is the only method that can get the online marketer their share of success online. Page ranking, quality content, and designing are the prerequisites of the successful use of SEO tactics. For lifting up the traffic of a website, one needs to have SEO as ...

Understand the powers of WordPress plugins to launch effective SEO campaigns

Understand the powers of WordPress plugins to launch effective SEO campaigns Online marketers are fond of WordPress websites because of its ease of use, versatility and SEO friendliness. Most WordPress themes are SEO ready so that you can launch the optimization SEO campaign as soon as the website is ready. However, the inbuilt SEO features usually are limited and quite basic that would not fulfill all ...

Benefits of SEO for small business

Benefits of SEO for small business Small businesses are an important part of the world economy. Every month, many new businesses come into existence, especially in this time of digital revolutions. Sadly, many of them close down before they even move past the first stage. While there can be are various reasons for the failure of a small business, one of the main ...

3 Tips When Creating a Sitemaps

3 Tips When Creating a Sitemaps The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a website for a number of reasons. It allows search engine crawls to go through your content and index them to rank on search engine results pages (SERPs). They assist web users exploring ...