Latest news in SEO

Benefits of Social Media Marketing

Benefits of Social Media Marketing Nowadays people spend more time on social media networks rather than traditional websites. Face to Face conversation has made a shift towards social networking ecosphere. Social media networking sites have also responded well to this demand of the people and thus making necessary updates to lure in more users to use their ...

4 SEO-Improving Myths Debunked

4 SEO-Improving Myths Debunked SEO is constantly evolving, mainly due to the algorithm updates from Google, with examples from the likes of Panda and Penguin. This means it is vital to the success of websites to keep up to date with what performs well, in terms of SEO and getting to the top of search engine results pages (SERPs). The problem stems that ...

Top 6 SEO Tools For Improving Your Website Ranking

Top 6 SEO Tools For Improving Your Website Ranking As technology is becoming more advanced, developers are now incorporating the latest technology in search engine platforms so that users can find what they are looking for as search engines will know what results to display and how they should be displayed. Users often tend to click on the first few links because they consider ...

Seven SEO Tips for Ecommerce Success

Seven SEO Tips for Ecommerce Success   It’s all well and good having a savvy ecommerce store full of great products, but you won’t be getting any sales if people can’t find you. Search engine optimisation (SEO) is important for improving the visibility of your store in search engines. The higher you rank in the results, the more potential customers will ...

Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO

Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO Search engines play an extremely crucial part in bringing organic traffic, leads, and customers for any website. A high-ranking page can easily pull in thousands of visitors at any given date. And that’s why site owners are constantly on the lookout for ways to improve their website’s SEO rankings. However, for WordPress ...

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget?

SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through ...

7 Ways of Earning Your Website Visitors’ Trust

7 Ways of Earning Your Website Visitors’ Trust Your landing page is the front door of your store; the main thing that customers will use to decide whether or not to continue and buy something or whether they will head off to another site. Landing pages run a fine line between enticing people and giving enough information to be trustworthy. Although many people think ...

5 Ways to Use Social Media to Boost Your SEO

5 Ways to Use Social Media to Boost Your SEO Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social ...

Keyword Optimization Mistakes That You Should Avoid

Keyword Optimization Mistakes That You Should Avoid Here Are the Major Keyword Optimization Mistakes That You Should Avoid Every website, new or old wants to rank on Google. There is only one way to get this done. The answer is pretty easy and direct. Yes, there’s only one way to do it and it is none other than SEO. And when it comes to SEO, it is also understood that the ...

4 Google Search Console Tips for Beginners

4 Google Search Console Tips for Beginners The Google search console (Webmasters Tool) is one of, if not the, most powerful tool you can use for your website, allowing you to get an insight into how Google processes your website and interacts with it. It enables you to see where your website is doing well, statistics about its click through rate and more, as well as ...

Best SEO Tips for Web Designers

Best SEO Tips for Web Designers To run a business more successfully, online presence has become every important. This requires building a good-looking affordable website and utilizing correct marketing techniques that can stand head-to-head with tough competitors. A well optimized website that is both SE (search engine) and user friendly can build a powerful ...

Is PPC Better to Use For Businesses than SEO?

Is PPC Better to Use For Businesses than SEO? When it comes to gaining traffic online for marketing, there are generally two approaches that can be taken. PPC (pay per click) advertising is a form of advertising where the advertiser only pays once the advert is clicked on, with the adverts appearing above organic search results on search engine result pages (SERPs). SEO ...

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy

The Synergy of SEO and PPC: Finding A Way to Supercharge Your Search Strategy Most people who are quite new to digital marketing usually view SEO and PPC as completely independent areas that can be performed without any sort of cohesiveness with each other. While these areas are indeed, different from each other, it’s best to view SEO and PPC as being two sides of the same coin, that is, search engine ...

5 Ways to Improve Your Link Building Strategy

5 Ways to Improve Your Link Building Strategy Backlinks now rank as one of the top SEO factors. If you have a lot of links leading to your site from authoritative, high-quality sites from around the web, you have an asset that will place you high in search engine results and give you an edge over competitors. With the following five tips you can boost your link building ...

How to Improve the SEO of Every Post You Publish

How to Improve the SEO of Every Post You Publish Search engine optimization is the lifeline and the blood of, pretty much, every website out there – it is what gains the traffic. Without a high ranking for search phrases, many websites would not gain the amount of traffic they do. Making sure you are well optimized for search engines, in terms of every post you publish, ...

What’s New in SEO in 2018

What’s New in SEO in 2018 Ever since Google vowed to bring all information to everybody’s fingertips, the way we handle our matters has changed. From simple recipes to complex mathematical problems, we all rely on Google to tell us what to do. Today, Google gets more than 3.8 billion searches every day. Google’s mission coupled with the ...