PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert...
One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well...
An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a...
PPC advertising is one of the most popular methods in online marketing and one of its strengths is the immediate achievement of objectives which...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Love Holidays, who had both a very well...
Yes! You are thinking in the right way. B2B sales demand a different approach when compared to B2C sales. This happens because you are...
PPC Paid per Click, in this age of digital marketing it is one of the best means of online advertising. It has just fitted...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iScootCo, who had a PPC campaign that competed...