PPC Tips
This is a long term debate amongst advertisers. Should you choose to try and gain as much traffic from PPC as possible to your landing page...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
This is a long term debate amongst advertisers. Should you choose to try and gain as much traffic from PPC as possible to your landing page...
Already a month into 2013, advertisers should be looking to constantly improve their campaign because, if truth to be told, no pay per click...
Data rules the search industry. You simply cannot take decision based on the assumptions. You may have years of experience managing complex PPC campaigns...
There is no shame in accepting the fact that we make mistakes and we do it almost on a regular basis. Even NASA makes...
January saw the sight of many great pay per click articles especially due to the fact that it is the start of a new...
Everyone who is now an experienced PPC advertiser would have once been a rookie PPC advertiser who had near to no knowledge in pay...
There will always be a debate amongst advertisers whether pay per click advertising is better than search engine optimisation or the other way round....
I get asked all the time about quality score. Â So instead of responding to all those questions with something that I knew to be...
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable...
A pay per click campaign that has a high CTR will have many benefits. For example, your campaign can change to adopt the level...