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I was watching Star Wars (the real ones) yesterday and learned some valuable lessons that apply to the paid search world. Â Here are 10...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
This is a long term debate amongst advertisers. Should you choose to try and gain as much traffic from PPC as possible to your landing page...
PPC Tips
Already a month into 2013, advertisers should be looking to constantly improve their campaign because, if truth to be told, no pay per click...
PPC Tips
Data rules the search industry. You simply cannot take decision based on the assumptions. You may have years of experience managing complex PPC campaigns...
PPC Tips
There is no shame in accepting the fact that we make mistakes and we do it almost on a regular basis. Even NASA makes...
PPC Tips
January saw the sight of many great pay per click articles especially due to the fact that it is the start of a new...
PPC Tips
Everyone who is now an experienced PPC advertiser would have once been a rookie PPC advertiser who had near to no knowledge in pay...
PPC Tips
There will always be a debate amongst advertisers whether pay per click advertising is better than search engine optimisation or the other way round....
Google Adwords
I get asked all the time about quality score. Â So instead of responding to all those questions with something that I knew to be...
Google Adwords
Whether you are starting a campaign from scratch, or just inherited one from a new client, the most important skill in running a profitable...
