PPC Tips
With it being the end of the summer holidays for children, you will start to see the student based campaigns disappear along with their...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
With it being the end of the summer holidays for children, you will start to see the student based campaigns disappear along with their...
PPC is currently booming at the moment due to the increased internet usage. More and more adverts are being displaying on more and more...
In pay per click advertising, an important element to an advertiser’s campaign is the keywords s/he selects. The whole point of keywords is to...
Generating traffic can be extremely difficult, especially if you’re just getting started with a new website. While you can slowly build a loyal following...
The last article in the series ‘Analyse A Real PPC Campaign’ was on Panasonic which saw me analyse a PPC campaign which made a bid...
Last time in the ‘Analyse A Real PPC Campaign’ series, I looked at Argos which had, what I felt was, a pretty pointless campaign...
Another month goes by in the world of pay per click advertising which means another update to the best PPC articles out there on...
Ah, so the sweet summer is here! People are thronging on beaches to bask in the eternal sunshine, fireworks are lightening up the night...
The way most advertisers enter pay per click advertising is with no experience at all. Advertisers gain experience on what makes a PPC campaign...
As online marketers we have a lot of information to deal with, especially if we are running the majority of our campaigns ourself. Outside...