PPC Tips
It always seems that we always run out of time and this is the case when it comes to optimising a PPC campaign. For...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
It always seems that we always run out of time and this is the case when it comes to optimising a PPC campaign. For...
The ‘Analyse A Real PPC Campaign’ continues having a look at how John Lewis are making Christmas PPC campaigns to take advantage of people...
Pay-Per-Click (PPC) marketing doesn’t have to be a tool that only big-business dogs can use. Mysterious and complex as it may seem, PPC is...
In recent years, Pay Per Click marketing has grown significantly as a way to generate visits to a specific website, helping the site owner...
If you’re responsible for SEO and PPC marketing for companies and organizations, there’s one thing you can say about Google: That search engine knows...
Sometimes it’s hard to know where to start, when you’re trying to write a solid pay-per-click advertisement. It’s easier to answer questions when people...
Another month passes which means another great selection of PPC articles to go through that can help you improve your PPC campaign just before...
What is the main reason for pay per click advertising campaigns to fail? It is for a poorly optimised campaign. Why do advertisers create...
Pay-per-click marketing, often referred to as PPC, is a big business. Many people use it to market their online businesses and earn money in...
In the early days of Google Adwords and other pay-per-click engines, the quality of your ad only mattered to one person: you. Well, you...