PPC Tips
It has been quite a while since my last ‘Analyse A Real PPC Campaign’ so I thought it would be a good idea to...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
It has been quite a while since my last ‘Analyse A Real PPC Campaign’ so I thought it would be a good idea to...
Last in the ‘A Complete Explanation Of PPC’ series looked at the keywords advertisers choose in their campaign so that only the most relevant traffic...
The last article in the ‘A Complete Explanation Of PPC’ series looked at the CTR or Click-Through Rate of a PPC campaign, what it...
My last article in the ‘A Complete Explanation Of PPC’ series looked into depth at the CPC or Cost-Per-Click. In this article, I will...
Pay per click advertising is great in the sense that it is completely flexible to the advertiser’s needs. It’s versatility is one of the...
Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of...
When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form...
Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as...
With pay per click advertising dominating online marketing, it is important to know the reasons why advertisers use PPC. It is not a fluke...
Pay-per-click advertising is a strategy of Internet marketing that’s supposed to help you company get recognized more readily by potential customers and search functions....