PPC Tips
It is widely known from the news that asos.com is a thriving business that is becoming quite profitable. Why? The answer is simple. ASOS...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
It is widely known from the news that asos.com is a thriving business that is becoming quite profitable. Why? The answer is simple. ASOS...
Continuing the ‘A Complete Explanation Of PPC’ series, in this article, I will be looking at an explanation of call to actions in pay...
As we all know, pay per click advertising is the best and most used form of online advertising out there. It has its strengths...
If you’re a savvy business owner, you’ve likely hired a professional digital marketer who knows all the ins and outs of pay-per-click (PPC) advertising,...
The last article in the ‘Analyse A Real PPC Campaign series’ looked at Nike football who have created a PPC campaign to help them...
April 2014 on PPC.org had some great articles and a new series for new advertisers mainly to take full advantage on entitled, ‘A Complete...
With the last article of mine looking at the pros and cons to search engine optimisation, it would only be fair to look at...
No matter what type of business owner you are, everyone faces the same issues when it comes to optimizing PPC campaigns. Typical concerns include...
With the World Cup in Brazil just around the corner, I thought it would be a good idea to do a football/soccer related analysis...
Since the last article in the ‘A Complete Explanation Of PPC’ looked at the text advert which is used most on search results. As well...