PPC Tips
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand...
Summer is coming and with the start of the very sunny and hot World Cup in Rio, Brasil, I think it is only right...
In the last few articles of the series ‘Analyse A Real PPC Campaign’, I have been looking at campaigns that have had to fight...
For the majority of advertisers, you will find that their PPC campaigns are generally successful in gaining targeted traffic to a landing page which...
If you’ve ever been sucked in by a pay-per-click ad, don’t feel bad. That’s the goal of these advertisers, and if they do it...
As I mentioned in my last article about the preparation advertisers need to do before they create their PPC campaign (with the use of...
Programs produced by Google such as Google AdWords have made it incredibly easy for practically anyone to make their very own PPC advertising campaign....
A leading technology company in India, SEO Softech, has announced that customers can outsource their pay-per-click (PPC) needs with no setup fees. Softech is...
The last article in the ‘Analyse A Real PPC Campaign’ series looked at ASOS who are a thriving business taking a cheap and ease...
In past articles, I have found a link between the knowledge needed to run a successful business and the knowledge needed to run a...