PPC Tips
In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per...
As promised, here is the part 2 article to the part 1 of ‘The Range of Ad Extensions’. The part 1 article had a...
Optimizing your pay per click (PPC) campaign can feel like a practice in sameness, which can lead to boredom which can then turn into...
The best thing Google are good at is innovation. Take anything they are to do with such as search engines, mobile phone software or...
In pay per click advertising, all campaigns have the objective of getting conversions from their PPC traffic. However, in PPC, there are many different...
Pay per click advertising is the most used form of online advertising out there – fact. For this reason, there will, no doubt, be...
Continuing the ‘Analyse A Real PPC Campaign’ series, the last article in this series looked at search adverts for the search phrase ‘make money...
With the end of another month on PPC.org comes another round up of the best articles on here about anything to do with pay...
It’s been a while since I last done a summary of a month of PPC articles with the last being back in April. May...
When it comes to finding tips and tricks to improving a pay per click advertising campaign, I often discover that to find the best...