PPC Tips
Last in the series of ‘Analyse A Real PPC Campaign’ looked at SammyDress who seemed to have a campaign centred around women’s fashion although...
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PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Strategies
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
PPC Tips
There’s no such thing as a perfect PPC account structure, but it’s likely that you can improve yours. Since every account is different, every...
PPC Tips
In my articles on landing page optimisation, I always tend to say that the landing page is one of the, if not the, most...
PPC Tips
Savvy entrepreneurs and business owners get a contract PPC specialist in their corner before letting their website go live, but that’s not always an...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Wren Living: a company that sells furniture. What we...
PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ series looked at Wren Living who had both a well designed search advert and...
PPC Tips
The advertising industry has billions of dollars pumped into it every single year. Pay per click advertising is the most used form of online...
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Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Â Brian...
PPC Tips
There are many crucial elements that make up a PPC campaign. One of them is the landing page, since this is the last ‘domino’...
PPC Tips
Online marketing has become the cornerstone of business advertisement since Internet technology and capabilities evolved since 2000. Thanks to the efforts of various search...
