PPC Tips
It is clear that linking a PPC campaign to send traffic to a designated landing page will naturally inherit a good conversion rate. However,...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
It is clear that linking a PPC campaign to send traffic to a designated landing page will naturally inherit a good conversion rate. However,...
The last article in the ‘Analyse A Real PPC Campaign’ series looked at JCPenny who was one of many websites that had created a campaign...
Keywords are extremely important to a pay per click advertising campaign. In essence, it is the element of a campaign that determines what traffic...
Best Ways to Increase Pay Per Click Income Pay Per Click or PPC is the fastest way to generate targeted traffic to your website...
Every now and then, it is healthy to create an article that highlights a few pay per click advertising tips that advertisers will find...
Just like you wouldn’t have your general physician take care of your dental needs and concerns over possible skin cancer, you need to take...
It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert...
Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to...
This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a...
If you scan through the hundreds of articles I have done on PPC.org, you would have come across a few articles about pay per...