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If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this...
The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Singapore GP, who created a very premium feel to the...
It is widely known that PPC is one of, if not the, most effective way to advertise online with the likes of and banner...
This is a question that will have been asked by just about every online advertiser out there. On one side of the argument, search...
The last article to be analysed in the ‘Analysed A Real PPC Campaign’ series looked at SocialBro, who had both a well designed search...
The first thing advertisers of PPC need to know is that there is never a definitive right answer to online advertising. With every decision...
It’s the first instalment of the ‘Some Useful Articles’ round up with the last month having a great selection of articles ranging from PPC...
The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Dove. What we found from their campaign was that...
As you probably know already, the search advert is one of, if not the, most crucial element to pay per click advertising. In essence,...
The last post in the ‘Analyse A Real PPC Campaign’ analysed Airfix who appeared to have campaign that was vague in its objectives since...