PPC Tips
As I have said in the previous article on this topic, there are three types of traffic any advertiser can target in PPC. There...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
As I have said in the previous article on this topic, there are three types of traffic any advertiser can target in PPC. There...
The most successful campaigns in pay per click advertising are those that address the needs of the customers the most. This is because a...
The last article in the ‘Analyse A Real PPC Campaign’ series to have been analysed was by The Protein Works, who appeared to have...
Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There...
One of the many reasons advertisers choose to use pay per click advertising over its rivals such as BuySellAds and banner advertising is because...
The last article in the ‘Analyse A Real Campaign’ series looked at Sanex who had a very clean, spacious and minimalistic design as a...
Let’s all be honest. There is not one advertiser out there that has not made a mistake in pay per click advertising. For beginners,...
The last campaign to be analysed in the ‘Analyse A Real PPC Campaign’ was from Euroffice who had used discounts to help attract web...
Another month has gone by which means another round-up of the best articles about all things pay per click advertising. January had a great...
The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was The Book People, who had a generally great campaign...