PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from John Lewis who had a PPC campaign that featured...
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Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from John Lewis who had a PPC campaign that featured...
The new year is once again just around the corner and it’s time to start thinking about celebrating another year gone by and a...
Pay per click (PPC) marketing can be very effective when it is implemented and maintained correctly. A poor understanding of the technique or an...
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from Debenhams, who had a campaign that...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Perkbox, who had, what seemed like, a generally poorly...
Globalization is generally the term giving to markets and business that aim at becoming worldwide expanding the possibilities of who can buy and sell...
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from NotOnTheHighStreet who had, what seemed like, a...
It is coming ever closer to Christmas which means it is the perfect time to catch up on a few articles from last month...
With it coming close to Christmas, now is a time that many advertisers make the majority of their profit for the whole year. Therefore,...
It goes without saying that part of the success advertisers may get from PPC depends on how well they analyse their competition and the...