PPC Tips
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ series was from Dyson, who had a great example of...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Tips
So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument...
PPC Tips
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Tag Heuer, who were looking to capitalize on...
PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by TitanBet, who had an ‘okay’ search advert and a...
PPC Tips
The way pay per click advertisers bid in PPCÂ comes down to two options: advertisers can either choose to automatically bid on keywords or manually...
PPC Tips
There are many important areas to a PPC campaign that will determine the success of it such as the advert itself, the landing page...
PPC Tips
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was by We Buy Any Bike, who had a poorly targeted PPC...
PPC Tips
Continuing the ‘Save PPC Budget By’ series, the next area that is going to be looked at is in measuring the bounce rate of PPC...
PPC Tips
Let’s be honest. Every PPC campaign will have a small mistake here and there because campaigns are so open to customization that it is near...
