PPC Tips
When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not...
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Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Audi, who we expected to have a well optimized...
Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their...
You may have the most interesting and well-targeted pay per click advertising campaign out there. However, if you cannot get web users to click...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the car manufacturer Peugeot looking to promote their...
Written by Wesley Parker Do you have 10 or even 20 keyword per ad group, but are still wondering why your not getting the...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from StubHub!, who had as what could only be described...
There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign...
Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse...