PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cyber Power, who had what can only be described...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
PPC Strategies
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
PPC Tips
There are now millions upon millions of people that use PPC programs such a Google AdWords to bring traffic to specific landing pages in...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that...
PPC Tips
Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Center Parcs, who had as what can only...
PPC Tips
There are so many ad extensions a PPC advertiser can use to enhance their search advert I had to split the range of PPC...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good...
PPC Tips
As a PPC advertiser, results mean everything. If, from a experimental test, you find that something is not working as efficiently as it should...
PPC Tips
When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not...
